Public Relations Officer for Northern Region Water Board Edward Nyirenda was speaking at the Malawi Institute of Journalism-MIJ Mzuzu Campus where he made a Lecture on Public Relations to students.
Nyirenda, who has journalism background said the college would assist in meeting the growing demand for PR Officers in the country.
“In the past PROs were not on demand but this time every organization including government ministries and other governmental institutions like police all need PROs to build image.
Therefore Malawi needs to have a college that graduate students in Public Relations to meet the countries demand,” said Edward Nyirenda.
Nyirenda added that in other countries PR is a fully fledged course where students get certificates, Diplomas and degrees.
He said the PR Industry needs constant conversational platform between an organization and the public hence the need to have competent Officers.
PR Course Tutor at MIJ Mzuzu Campus Jonathan Jere said the college organized the Lecture to give a chance to students to share practical experience with the practicing Public Relations Officer.
“We wanted students to hear from the practicing PRO so that they should be able to compare what they have learnt in class to a practical situation,” explained Jere.
Jonathan Jere added that the lecture was a success looking at the interactions between the Guest speaker and students.
The Malawi Institute of Journalism is one of Malawi`s colleges that has a component of Public Relations in its course of Study.