The bank said this when it awarded some customers for their loyalty towards the bank and their contribution towards enhancing brand image of the institution on various social media platforms. Charles Asiedu, Managing Director for the bank said ten years of innovative banking solutions has brought a paradigm shift in some of the operations as a way of trying to be relevant to the market.
He said, “I have always said that we can do better. The growth pattern has been very strong but we intend to grow the numbers even more. One of the factors that have worked against us is the brick and mortal which is very relevant in this market but we also know that the future of banking is digital and we are working tirelessly in this area so that we bring much convenience to our customers. We have products that are on digital platform and we want to consolidate these gains and you see social media has been key in popularising these products hence the awards to our loyal customers.”
In an interview one of the customers who received a token of appreciation from Ecobank, Limbani Matola, said it was an honour to be recognized for being upbeat on social media of the bank’s digital products.
“On several occasions I faced challenges accessing money from my account when am outside the country till I had a chance to sample their digital solutions to banking and this is the direction we all have to take. The globe is fast going digital,” said Matola.
Ecobank MD and staff pose with the awardees
As the bank continues with its week long tenth anniversary celebrations it has also handed over a semi detached house to Chisombezi School for the Deaf-Blind in Chiradzulu. Asiedu said in line with its CSR arrangement the bank built the house to reduce shortage of houses for teachers at the deaf-blind school. He said this will enhance quality of teaching and care for the special needs students.
On her part Sister Emma Kulombe one of the senior teachers at Chisombezi School for the Deaf-Blind said shortage of teacher houses cannot be overemphasized. She applauded Ecobank for stepping in on time.
She said, “Teaching is a challenging profession. We deal with students with different personalities. When it comes to teaching special needs you can imagine what the teacher goes through. Therefore, such teachers in an ideal situation ought to be housed within the campus so they don’t cover long distances to and from the institution. This semi detached house is a plus to us as now two teachers will be residing close to the school.”
Ecobankers, pupils & teachers at the newly constructed teacher house
Ecobank also supports 300 underprivileged children by financing their educational needs up to tertiary level through a partnership it struck with Kids World Outreach Ministries.