The event has a lineup of over 30 acts with Kwesta and Sjava as headliners. The supporting lineup ranges from developing artists and A-listers to alternative artists and those in the forefront of shaping popular culture such as DJ Sliqe, Sho Madjozi, Frank Casino, J Molley, I See A Different You and Gqom connoisseur, DJ Sandiso and South Africa based Malawian rapper Mr. Jagz and Gemini Major.
Commenting on the development, Mr Jagz described the festival as a landmark for Malawi urban music industry.
“I am excited and ready to rock the stage alongside all these African stars. Myself and Gemini Major being enlisted at such a big event is good for the industry. We are going to represent Malawi and show what the country has to offer. My wish for the future is to see myself and other upcoming Malawi artists getting the rightful recognition and exposure around Africa and the entire continent," Mr. Jagz explains.
Mr Jagz currently has two videos "Pasavute" and "Rich Forever" with CI Jizzle and El Blocka on Trace TV.
Roots aim to give all who attend an explorative experience of both the dynamic TRACE brand and the African continent. Expect to learn more about African literature with the Abantu Book Festival - friends of TRACE who established the first book festival geared at the African reader and the African author. Your taste buds are in for a treat as the food vendors for this festival have been carefully selected in order to sample the best cuisine from across the continent.
Roots - in its entirety - will be a physical manifestation of what TRACE stands for, says TRACE Southern Africa’s Senior Vice-President, Leo Manne: “We have wanted to celebrate the vibrancy of our audience, both on the continent and in the diaspora for a very long time, honouring their diversity and urban cool. We believe we have come up with the perfect formula to bring this to life through TRACE Roots and we cannot wait for people to enjoy and own the concept. Roots is about coming home, we want everyone to feel like they have finally found a space that truly belongs to them.”