At the contract signing ceremony held at Protea Ryalls Hotel in Blantyre, MultiChoice Malawi’s Marketing Manager Chimwemwe Nyirenda said the musician will be involved for all corporare activities for both companies in marketing and communication campaigns in print, radio, television as well as in social media.
“We believe that DStv and Patience Namadingo is a perfect marriage because we both aspire towards similar entertainment goals and our target audiences are the same,” Nyirenda said.
“DStv appeals to all age groups and the same can be said about Namadingo’s music.
“DStv content is family-oriented just like Namadingo’s music. We believe Namadingo will have a positive impact on our brand through his huge fan base that he commands in Malawi,” Nyirenda said.
Namadingo is expected to carry the DStv and Ecobank brand through his music band activities.
Ecobank’s Deputy CEO and Head of Commercial Banking Victoria Chanza said they partnered with MultiChoice because they complement each other in the way they do business and that Namadingo, as a young, energetic and vibrant musician, he shall bring new opportunities for the youths of this country.
Namadingo said: “DStv is big and leading brand in Malawi’s video entertainment industry. I cannot think of any other perfect match of a brand to work with in as far as my line of growth and development as an artist is concerned.
“I believe my association with DStv, and Ecobank, will open new opportunities for growth both at professional and personal level,” said the musician, whose accolades include Best Male Voice award (Malawi Music Awards 2012), Honorary Award by Product Magazine 2016 for Best Innovative Malawian artist and Best Innovative Artist of the Year (Malawi Gospel Music Award,