The organising chairperson Daniel Ngwira said preparations were going on smoothly to come up with an event that should take the standards for modeling in Malawi to another level.
“This year the management of the event will take a more professional approach learning from the past challenges that mainly came through due to lack of systems of governance and accountability. All portfolios in the organisation will have to account for their activities and add value to the cause,” Ngwira said.
Ngwira said the management has partnered with various business stakeholders including the City Council and Mayor to hold a series of pre-event build up activities in Blantyre and a strategic sustainable campaign that should promote the girl child as a productive citizen.
He said this year’s Miss Blantyre beauty pageant would be held under the theme ‘Beyond beauty’ which aims to produce role models in the society rather than just models.
“The theme revolves around going outside the box of beauty to explore models that have extracurricular skills, talent and merits that can be worth modeling. After stereotypes which models have suffered as being unfairly adjudged by society and thinks this year’s event will try mending the reputation,” said Ngwira.
He therefore appealed to all current and aspiring models to strive for a difference in their lives if they are to become role models and productive citizens.
The last Miss Blantyre was conducted in December 2013 whose main sponsor was United Nations Fund for Population Activities (UNFPA).
Polytechnic student Nerani Nthara emerged winner with Yalenga Vinkhumbo (Chancellor College first year) and Samantha Williams being first and second princesses respectively.
An appeal has been made to the various corporate companies who would like to partner with the pageant and leverage their brands on the event which comes in October.
Redrose Modeling Agency hosted this event before but this year decided to hand over to an independent firm.
Guest of Honour for the event will be Mayor of Blantyre City, Noel Chalamanda.
The auditions for the event will be held early August.