Secretary for Industry, Trade and Tourism Ken Ndala made the call when he launched the tourism month in Lilongwe. The theme for this year’s tourism month is: Tourism & digital transformation.
Government dedicated the month of September to create awareness about the importance of tourism which if well marketed through the digital platforms can contribute greatly to the country’s economy.
Principal Secretary in the Ministry of Industry, Trade and Tourism, Ken Ndala said the tourism month is important to the country because activities that run through the month put Malawi on the map and help wooing potential tourists to the country.
He further said tourists bring the much needed forex in the country. He then urged players in the tourism industry to embrace ICT as a tool for enhancing their business presence to the global audience.
“The launch of the Tourism Month in September is being held under the theme: ‘Tourism and the Digital Transformation.’ The theme is actually chosen in conjunction with United Nations World Trade Organisation. The idea is that if you look at how global events are taking shape, at the centre of it all is digital. Therefore the tourism sector should not lag behind. It should embrace the digital revolution,” said Ndala.
The climax of the month long tourism promotion activities will be on 27th September- the World Tourism Day.
According to Census and Economic Information Center (CEIC) Data, as of 2016 Malawi’s tourism growth was at 5.5% and the 2014 Malawi Government’, Annual Economic Report indicated that the tourism sector contributed about K170 billion to the economy.