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Malawi media challenged to build public awareness and support for Sustainable Development Goals

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The Director General of the Malawi Broadcasting Corporation (MBC) Aubrey Sumbuleta has called on journalists in the country to build public awareness and support for development issues and the newly-adopted Sustainable Development Goals (SDGs).

Aubrey Sumbuleta in a group photo with Blantyre Press Club members Aubrey Sumbuleta in a group photo with Blantyre Press Club members

Sumbuleta said the media should take a leading in advancing the United Nations' 17 Sustainable Development Goals (SDGs).

The Director General made the call during Blantyre Press Club (BPC) Annual General meeting in Mulanje on Sunday. The theme for the AGM was "Mindset Change Towards Sustainable Development Goals".

UN member countries adopted a set of goals to end poverty, protect the planet, and ensure prosperity for all as part of a new sustainable development agenda. Each goal has specific targets to be achieved over the next 15 years.

These 17 Goals build on the successes of the Millennium Development Goals, while including new areas such as climate change, economic inequality, innovation, sustainable consumption, peace and justice, among other priorities.

Sumbuleta emphasized on the need for journalists to play a crucial role in fostering mindset change for the country to achieve sustainable development goals.

"For the goals to be reached there is need for everyone including the media, government and civil society organizations to take part in advancing the sustainable development goals.


"It’s high time we put our efforts together to ably advance these sustainable development goals for the country's betterment. Lets love our profesion and avoid downgrading each other," said Sumbuleta, who was the Guest of Honour.


He also advised members of the Blantyre Press Club family to always aim high and further their studies.

“Let’s be as professional as possible. Let’s accept the change and move with time without ignoring the ethics and code of conduct of the trade,” he advised.


During the AGM, members elected new office bearers who will serve the Club for the next three years.

Members also spared time to donated assorted items to Mulanje Vocational and Rehabilitation Centre for the Blind.

BPC President Blessings Kanache said the donation was aimed to alleviate some of the challenges the students face the center and called on corporate entities to help visual impaired students who are in vocational centres across the country.

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