The first edition was held in November 2016 at Bingu International Convention Centre (BICC) and the change of venue in the second edition follows a partnership with Latitude 13 Hotel ahead of a three day fashion event.
The event, which will run up to November 26, will have fashion shows from renowned Africa designers, music artists, shoppers’ paradise where by people will be able to buy African arts and craft and fashion items from the designers.
“This year Lush Africa and Latitude 13 Hotel have teamed up to bring back the epitome of fashion in Malawi. Last year’s event was a success and we are back by public demand.
“We have decided to include music, arts and craft as a way of celebrating the African creative and entertainment industry. Lush Africa has also teamed up with Nigerian and Tanzanian fashion Organisers to bring a bigger and premium fashion show to Malawi,” says Lorraine Mopiwa Kljajic, Lush Africa manager.
In her remarks, Latitude 13 Hotel Marketing and Sales Manager Bridgette Sadyalunda said Latitude is proud to be partnering and hosting the event at the hotel as a way of recognizing fashion as an art.
“We were impressed with Africa Fashion Show last year, the show saw Malawians and expatriates coming together to appreciate fashion from across Africa. This year, since Lush Africa has included art and music, what better venue embraces such talents than Latitude 13,” says Sadyalunda.
In 2016, before the two nights of glamour in the first edition of Africa Fashion Festival, Latitude 13 Hotel hosted a cocktail to welcome international designers.
The main showdown attracted both local and international 20 designers and 25 models.
Among others, Nyalisa wear, Mafrica (UK-Malawi), Sandra Designs (Uganda), Adam’s Needle, Bonono Merchants (Lesotho), Esnart Nkosi (South Africa) showcased at the event with music performances from Lulu, Dali, Blaze and John Paulo.