Egyptian Ambassador to Malawi, Mahar El-Adawy said this in Blantyre during his fourth visit to Chichiri and Kwacha Studios of the Malawi Broadcasting Corporation.

Ambassador El-Adawy expressed satisfaction and commended the public broadcaster for its quality service delivery.

The fourth visit to MBC by Ambassador El-Adawy speaks volumes of the cordial relationship that exists between the Corporation and the Government of Egypt particularly in the area of capacity building.

Ambassador El-Adawy was delighted to see an array of graduates in various skills attained from Egyptian institutions making positive strides in their day today work at MBC.

“I am so delighted to meet the crop of employees that went to Egypt for study. I am sure that there is a positive impact on what they have learnt from the expertise in Egypt. As a country, we will continue to offer capacity building trainings,” said Ambassador El-Adawy.

The Ambassador also commended MBC management for churning out professional and high standard programming with minimal resources and was pleased to note that the institution is wearing a new face in some of its offices and front-line desks.

MBC Director General Aubrey Sumbuleta stressed that as the world continues to advance technologically, the training offered by the Egyptian government is of great importance and relevant to the changing times.

Sumbuleta then hailed the capacity building programmes provided by the Egyptian government to MBC employees which has propelled the mother broadcaster to stand tall amid rising competition in the media industry.

“The issue of capacity building in as far as broadcasting is concerned cannot be overemphasized. Technologically, the world is changing and broadcasting is getting more sophisticated so capacity building is a must to help us catch up with the rest of the world,” explained the Director General.

Ian Simbota, an employee of Malawi Broadcasting Corporation is a beneficiary of one such training provided by the Egyptian government to MBC and cited that the training opportunity accorded to him during his stay in Egypt managed to change his mindset on the way he perceives social media.

“The training I attained from Egypt will always remain relevant to me that I am still using the knowledge that I gained. I don’t look at social media as playground anymore, this is an office tool for me now,” explained Simbota. 

More than 15 MBC employees have so far undergone various trainings in Egypt in a space of two years.