Speaking in Blantyre during the first fortnightly draw of the promotion, TNM’s Head of Marketing Sobhuza Ngwenya said the company is satisfied with progress of the promotion which he said has excited customers.

“Many customers are excited that the promotion gives them the opportunity to share the cash prize of K10 million with friends, relatives or associates of their choice,” he said.

Ngwenya said “Bwalo Likule” has been designed to spread the benefits of staying on Malawi’s own home grown mobile and ICT network service provider to more customers beyond the winner. He noted that sharing is keeping with the tradition of spreading benefits in community.

“Good times are best enjoyed when one shares their good tidings. When you share, you spread the joy beyond self, and this is why the promotion was coined as “Bwalo Likule” so that the circle of customers reaping the benefits of being loyal to TNM, widens,” he said.

He described the reception to the promotion as overwhelming with the first two weeks since roll out registering 16 million entries.

During the first fortnight draw five lucky customers walked away with K500,000 each, 10 others smiled home with K100,000 each while 100 customers received airtime worth K1,000. In total the company dished out K3.5 million cash prizes in the first draw.

During the three-month promotion, three lucky winners will win a total of K30 million and share it with 60 TNM subscribers of their choice. The promotion runs from September to November 2018.